Interactive Play Area Engages Parents and Children
At Bayfield Mall in Barrie

(Toronto, March 3, 2021) – On Saturday, March 14th, Invest in Kids, a national charitable organization dedicated to supporting parents, brings their Comfort, Play & Teach Centre™ to Barrie, Ontario. This fun and colourful interactive play centre allows parents and their young children to strengthen their relationship while enjoying time together.

On the first stop on the 2009 Scotiabank Canadian Tour, The Comfort, Play & Teach Centre will be at Bayfield Mall (320 Bayfield Street) from 9:30 a.m. – 6:30 p.m. The Centre will be located by the Canadian Tire and Bowlerama on the lower level of the mall.

“In this wonderful interactive activity centre, parents share in simple everyday activities with their children, such as colouring, dress-up, playing with building blocks and reading,” says Lisa McKeen, Vice President of Web and Brand Management at Invest in Kids. “And, with the Comfort, Play & Teach tips found in our activity cards, parents will have practical ideas to add a new dimension to each of these activities that will enrich the time they spend with their child and support their child’s healthy social, emotional and intellectual development.”

“The Comfort, Play and Teach Centre helps invest in the health of growing children and strengthen the relationships between parents and children,” said Tom Robinson, Scotiabank Community Branch Manager, Sales & Service. “Scotiabank is proud to support initiatives that that build communities through initiatives that bring people together to develop skills, information and education and we are delighted to sponsor this traveling activity centre.”

The Comfort, Play & Teach Centre™ has four activity zones where parents can join their infants, toddlers and preschoolers in family fun:

• The Sculpture Centre – To build and make fabulous creations
• The Reading Centre – To discover how words and pictures combine to make stories
• The Imaginative Play Centre – A place where imaginations run wild using the costume trunk to play dress up
• The Creative Centre – A place to colour and create wonderful art

Each zone has a different Comfort, Play & Teach® activity card with suggestions on how to use the principles of Comfort, Play & Teach in everyday, routine activities. Comfort, Play & Teach is Invest in Kids’ research-informed parenting approach to support healthy child development. These three parenting actions work together to generate responses from children that transform everyday interactions from the ordinary to the extraordinary.

Comfort, Play & Teach builds parenting confidence, strengthens the parent-child bond, enriches the moment for the child and parent, and, ultimately, opens a world of possibilities for them both. Parents can take home the free set of Comfort, Play & Teach™ activity cards and use the ideas with their child every day.

Invest in Kids is a national charity dedicated to supporting parents in the most important undertaking of their lives – raising a child. Understanding the power of parenting, the critical importance of the first five years and parents’ hopes to be the very best parent they can be, Invest in Kids translates the science of parenting and child development into easy-to-understand resources that strengthen parenting knowledge, skills and confidence and provide practical approaches that have context in the world in which they live. For additional information visit, www.investinkids.ca.

About Scotiabank
Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2008 the Bank provided about $43 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Visit us at www.scotiabank.com.


Media contact:
Invest in Kids
Krista Lamb
Invest in Kids
Manager, Media Relations and Publicity
1-877-583-5437 or (416) 977-1222 ext. 224 
[email protected]