Invest in Kids is a national, charitable organization dedicated to ensuring the healthy social, emotional and intellectual development of children from birth to age five. Guided by a staff of experts in child development and parenting, our research, parent education and professional education initiatives are aimed at strengthening the parenting knowledge, skills and confidence of all those who touch the lives of Canada’s youngest children.

Why 0-5?
The first five years of life are truly the miracle years – the time of greatest human development and the time when we as adults have the most profound influence on a child's future well being.

These years are pivotal in the development of a child's ability to learn and to create, to communicate, to trust and to love and to develop positive self-esteem.

A child's experiences in these years – good or bad – lay the ground for all that comes later. How we care for our children in their earliest years has a lasting impact on who they will be as adults.

The years before five last the rest of their lives.