At Invest in Kids our mission is to transform the way Canadian parents are educated and supported. Our vision is a country where all parents are the parents they dream of being, all children reach their full potential and parents and children are valued and supported in the communities in which they live and work.

Founded in 1993, Invest in Kids is Canada's only national charity dedicated to improving outcomes for our children by supporting their parents. Invest in Kids’ work in the area of parenting began with our interest in social, emotional and intellectual development in children aged five and younger. Today, our focus is on understanding and supporting the needs of all Canadian parents of young children as the most effective means to ensure positive outcomes for children. 

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