Get Set For Life is a national public education campaign created by Kids' CBC, Invest in Kids, Canadian Living and Coup de pouce magazines. It is generously supported by Unilever Canada, the maker of Lipton. With the help of the animated Zap Family, Get Set For Life brings you Comfort, Play & Teach^TM ideas along with other helpful parenting information, in several ways.

Kids' CBC features entertaining, educational television programming that encourages preschoolers to be creative and optimistic, solve problems, get along with others and, above all, have fun! Between shows, the hosts on Kids' CBC model behaviour and develop a positive relationship with children that encourages them to face life with enthusiasm and confidence. Kids' CBC is all about letting children take the lead and explore their world, while feeling secure and confident enough to do so.

Kids' CBC airs weekdays from 7-noon, Saturdays from 6-noon, and Sundays from 6am-8am.

Canadian Living and Coup de pouce are pleased to be founding partners and the print media sponsors for Get Set For Life. With a combined monthly audience of almost 6 million readers, the magazines help bring the Get Set For Life message to parents across Canada. In addition to running ads promoting Get Set For Life, Canadian Living and Coup de pouce work with Invest in Kids to create the Comfort, Play & Teach booklets, distributed in all subscriber copies each October. Based on Comfort, Play & Teach: A Positive Approach to Parenting^TM, the booklets explore a different aspect of a child's development and offer parents various activities to incorporate into their daily routines with their baby, toddler or pre-schooler. It's all part of the commitment Canadian Living and Coup de pouce bring to providing the latest parenting information for their readers.

Get Set For Life and Sponsor Activities - Unilever Canada, the maker of Lipton, believes in supporting and helping parents. The Lipton brand help to reach parents by including Get Set For Life parenting messages on their packaging and in their marketing activities.